Supply Chain Industry Leaders reveal how to invest in and gain profit from emerging global economies. The consumer goods (CG) industry has seen a significant transition to global expansion, including the emerging markets playing field. However, an international transition is not a simple task; companies cannot assume they will be able to replicate products and processes and be successful in new markets. Success in emerging markets very much depends on local knowledge and “feel” for how best to serve the end consumer. However, in some cases we have seen that companies can let the local team get too far separated from the parent and flounder a bit. Keeping an eye on these critical profit levers is always a great reminder to the team in the field that moving from an investment phase to a positive profit phase is the key mission of that business!
