A Key Ingredient to Campbell Soup’s Ability to Greatly Improve their Forecasting

Seeing a reduction in forecast accuracy, Campbell’s Soup partners with Chainalytics’ Demand Planning Intelligence Consortium

By Steve Banker, Contributor

Four years ago, Molly Kissell transitioned into the role Director of Integrated Demand Management at Campbell Soup. Campbell Soup’s demand forecast accuracy – as measured at the item/location one month following the forecast – had fallen into the mid-60s.

The initial goal simply sought to achieve historical levels of forecast accuracy. For the first couple years, they explored various benchmarking solutions – including participation in Chainalytics’ Demand Planning Intelligence Consortium (DPIC) – and worked to improve planners’ capabilities to use their new demand management solution. [Full Story]